By now you've probably heard plenty of speculation surrounding the reports that Apple plans to build an iCar, and perhaps some pretty funny parodies of the idea.
Much of what has been talked about is complete speculation. That it will be electric, autonomous, a mini-van all seem obvious or mis-communicated hearsay. Thinking about cars is the wrong way to approach thinking about the Apple Car. Instead, you have to think about Apple’s identity and how it approaches new markets. And let’s face it, a car would be a new market.
Much of what has been talked about is complete speculation. That it will be electric, autonomous, a mini-van all seem obvious or mis-communicated hearsay. Thinking about cars is the wrong way to approach thinking about the Apple Car. Instead, you have to think about Apple’s identity and how it approaches new markets. And let’s face it, a car would be a new market.
