"As the country's leading broadcaster, our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience. With a host of innovations, we are committed to make this edition of the ICC Cricket World Cup the biggest ever."
A disruptive 'Mauka' campaign, which went beyond cricket on the field and leveraged fan passion in a unique way, went viral with over 17 million views online.
A disruptive 'Mauka' campaign, which went beyond cricket on the field and leveraged fan passion in a unique way, went viral with over 17 million views online.
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